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How to Shorten the Sales Cycle and Increase Sales Effectiveness 

B2B selling is not for the faint of heart. No other job consistently starts off every month with a sink-or-swim campaign to achieve quota.


In this report, you’ll discover how top-performing organizations deploy technology and process to…

  • Better equip their salespeople
  • Shorten sales cycles
  • And more effectively meet and beat their goals


Download the “Best-In-Class Paths to Shorten the Sales Cycle” whitepaper, authored by Peter Ostrow, VP/Research Group Director, Customer Management, and Sales Effectiveness at Aberdeen Group, to learn more.