When Joseph Semrani, a mortgage banking executive at M&T Bank in the West Region Mortgage Division, was looking to expand the division’s retail platform, he came up with challenge an unconventional idea for the traditional bank – an Internet lead-based call center. He brought the idea to M&T Bank executives, suggesting they diversify their business call center at a traditional bank by introducing Internet leads, allowing them to reach more clients in under-served states and achieve quicker results. He turned to Velocify.
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