How Best-in-Class Sales Teams Convert More Leads Whitepaper Download

Keep me updated on the latest & greatest
By submitting this form you will receive Velocify updates on featured thought leadership eBooks, webinars, best practices, research studies, and events. See our privacy policy for more information.

Aberdeen Study: How Best-in-Class Sales Teams Convert More Leads

In its infancy, customer relationship management (CRM) technology was designed as a uni-directional system of record, populated with information on a prospect or customer that was populated by sales or customer service reps. What if a modern CRM deployment could virtually think for itself, informing sales when a prospect took actions that revealed them as a hot lead?

Discover how best-in-class organizations are enhancing their CRM with a more powerful foundation for customer acquisition and engagement in a new study by Aberdeen Group, entitled Optimizing the Marketing and Sales Process: How the Best-in-Class Take Faster, Better Action to Convert More Leads.

In this report you will discover:

  • What is the “hidden sales cycle” within the customer lifecycle?
  • What is “sales intelligence” and how can technology platforms help filter this data?
  • Can a Tweet Result in a Sale?
  • How important is quality account data in contact to contract stage of the sales cycle?
  • How to use the power of context when contacting prospects who attended a webinar or downloaded a whitepaper?

You will learn how best-in-class companies are more efficient at uncovering value within the hidden sales cycle and then following up quickly to nurture and close more deals more often.

Fill out the form on the right to get this research brief. Also, check out our substantial list of additional whitepapers and best practices.