Sales has been targeting contacts at key accounts for decades. On the marketing side, account-based marketing (ABM) has been gaining major traction and has become a key strategy to better align with sales and close quality deals. At its core, ABM is focused on personally connecting with your buyers. Having a deeper understanding of your buyers’ goals and objectives and how your product or service can make a difference could help you win more business for your organization.

In this webinar, walk away with a 5-step account-based marketing strategy that you can implement immediately.

You'll learn:

  • How to identify ideal target companies and buyer personas in partnership with sales
  • Ideas for personalized content to move buyers through the sales cycle faster
  • Key metrics to measure and optimize your approach to ABM

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